I help project managers organize chaos.
Seventeen years managing projects across quarries, startups, research labs and a SaaS company during a market crash taught me one thing: project management education teaches frameworks, but nobody trains the person who has to use them.
Arch Soong·Project Management Coach
Who I Am
Hi, I'm Arch. A project manager, a university lecturer, a PhD candidate, and a problem solver. The nickname AssignArch came from years of helping people navigate complex, messy problems that don't have clean answers — "Assign it to Arch" became a running joke, and eventually a brand.
I've spent 17+ years managing projects across industries — from quarries and startups to research labs and SaaS companies. Along the way, I noticed the same gap everywhere: project management education teaches frameworks and methods, but nobody trains the person who has to use them.
That's what I'm here to fix.
What I Do Now
Five roles, one throughline — helping smart people think better about hard work.
Software Project Manager
Managing real projects — not just teaching about them
University Lecturer
NCCU — Design Thinking, Applied Database
PhD Candidate
NTUST — Education × Project Management
CEO, MODE Limited
Productivity software & education
Writer & Coach
Newsletter, coaching, systems for operators
How I Can Help
You don't need more tools. You need clearer thinking.
If you're a project manager feeling stuck —
Too many stakeholders, unclear scope, no real authority. I train you how to organize chaos instead of being crushed by it.
If your team needs a spark —
Your team needs better systems, not more motivation. I share workflows, AI tools, and decision-making frameworks that let you do more with less — without burning out by Thursday.
If you're a professional feeling stuck on your career —
Career planning doesn't have to be paralyzing. I offer thinking frameworks that help you make decisions with clarity, not anxiety. Most people optimize for what's visible; I teach you to see what others miss.
The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions, and godlike technology.
— Edward O. Wilson, Two-time Pulitzer Prize Winner, Father of Biodiversity
My approach comes from a simple observation: efficiency isn't about doing things faster — it's about thinking in a way that suits how your brain actually works.
If something can be done in three steps, I need to know why we're doing it in seven. But real efficiency isn't shortcuts. Learning takes time. Walking the hard road pays off most in the long run. Real efficiency means seeing beyond what benefits you today.
That instinct led me to a philosophy: I organize instead of manage. I organize my thoughts before I can think straight. I organize tasks, schedules, information — and now I organize with AI. For knowledge, I reorganize — because reorganizing what you've already learned is how new understanding emerges.
Projects, information, teams, teaching — they all work better when they're organized. And when information is well-organized, it teaches itself.
Organizing is the path to efficiency.
Credentials, if it matters
Current
- Project Manager and Researcher, National Chengchi University
- PhD Candidate, The Graduate Institute of Applied Science and Technology
Previous
- COO, BlackHole Creative
- Senior Content Developer, ALPHA Camp
- Researcher, National Chengchi University
Education
- PhD in Digital Learning and Science Education
- Master Degree in Digital Content & Technologies
- Bachelor in Computer Science, major in Software Engineering
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